🔹 Background
A building materials distributor in the construction sector, with revenues between ₹1Cr – ₹5Cr, had built a reputation for quality products, competitive pricing, and responsive service. With authorized partnerships from top cement brands, the business had strong credibility in the marketplace.
🔹 Problem
Despite solid foundations, the business struggled to scale beyond survival mode.
- No documented SOPs for delivery, service, or client management.
- Founder dependency in both strategy & execution.
- No tracking of marketing ROI — money was spent, but impact was unclear.
- No client retention/loyalty strategy, leading to one-time transactions.
- No dashboards or reporting — growth decisions were based on gut feel, not data.
💡 Classic Level 2: People-Driven but not Process-Driven. The founder was the single engine running both growth and execution.
🔹 Solution (90-Day Growth Engagement)
- Stage-Specific Audit → Identified the gaps in SOPs, marketing systems, and founder dependency.
- Business Growth Report (BGR) → Presented risks, benchmark gaps, and actionable priorities.
- 90-Day Growth Plan → Designed to move the business from People-Driven → Process-Driven.
- Implementation Support →
- Documented delivery & service SOPs.
- Launched WhatsApp CRM/order tracker.
- Set up basic dashboards for sales, leads, and marketing ROI.
- Delegated KRAs to 2–3 team members and introduced performance checklists.
- Built a testimonial bank with before/after visuals to strengthen credibility.
🔹 Outcome
- SOPs implemented for core delivery and service operations.
- Marketing ROI tracking initiated, bringing visibility into which campaigns worked.
- Founder time freed by delegating operational KRAs.
- Client reorders triggered through simple CRM and follow-up automation.
- Early wins: faster order turnaround and improved repeat customer retention.
🔹 Key Takeaway
👉 Strong products and partnerships don’t guarantee scale. Without SOPs, dashboards, and delegation, growth stalls.
The first step for a distribution business is to move from People-Driven → Process-Driven, where marketing is measurable, reorders are predictable, and the founder is no longer the bottleneck.
💡 Let go to grow. You can’t scale when you’re the system.
