Background
Since 1979, this catering business has been trusted for its biryanis and traditional cuisine. Known for taste, timeliness, and consistent delivery, it built credibility across weddings, corporate events, and home functions. With revenues of ₹1Cr–₹5Cr, the business was strong on product but weak on systems.
The truth? What got them here won’t get them there.
Problem
- Founder-dependent: Every decision ran through one person.
- Zero documentation:No SOPs for kitchen, delivery, or customer flow.
- No client retention system:No CRM, no follow-up, no database.
- Digital absence: Weak online presence, minimal brand recall.
- Ops cracks during peaks: Systems collapsed under high demand.
Classic Level 1: Founder-Driven. The food was world-class, but the business engine was missing.
Solution (90-Day Growth Engagement)
- Stage-Specific Audit → Identified dependency and system cracks.
- Business Growth Report (BGR) → Scorecard + gaps in people, process, and customer systems.
- 90-Day Growth Plan → Roadmap to move from Founder-Driven to People-Driven.
- Implementation Support →
- Appointed leads for kitchen, delivery, and customer service.
- Introduced SOPs and checklists for key processes.
- Set up a Google My Business profile and website with testimonials.
- Rolled out WhatsApp marketing and referral scripts.
Designed festive food packages and subscription models Recommended competitor differentiation strategies (bundled kits, service reliability, faster delivery).
Outcome
Demand spikes managed without chaos → improved event delivery consistency.
Team leads appointed—founder freed from daily firefighting.
SOPs created for kitchen and event execution.
Digital presence established (GMB + website + reviews).
WhatsApp CRM & referral marketing brought the first set of repeat orders.
Key Takeaway
Great taste will get you clients once. Great systems will keep them coming back.
Moving from founder-driven to people-driven is the first step for a catering business to scale beyond the founder’s personal capacity.
In food, consistency builds trust. In business, systems build scale.
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