Before:
- Marketing spend was increasing. ROAS was dropping.
- No clarity on which channel was working. The team lacked KPIs. The founder was doing marketing blindly.
After:
- Repositioned messaging using competitor benchmarking
- Created channel-wise ROI tracker
- Fixed supply chain delays through SOPs
Results in 90 Days:
- 35% drop in product wastage
- ROAS improved from 1.3x → 2.1x
- Weekly firefighting meetings dropped from 9 to 2